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特百惠 = Tupperware

Posted by (Andrew) on

I have to say, Tupperware's Chinese website looks fantastic. In comparison, the Tupperware UK website has been looking a little tired until recently, but there has been an interesting development this very week.

You could have knocked me down with a feather when I discovered that the current UK Tupperware catalogue is now available to browse online (see below). There is a very cool page-turning effect! You can do close-ups! You can rest your mouse on any item for more information! See for yourself. There is no facility to order online: you still need to contact your local consultant to order. So if you are one of my London punters, let me know if you need anything.

I am always interested in how Tupperware varies around the world, how both the products and other aspects of Tupperware seem to always fit in with local enthusiasms and culture.

In China, as this interesting article explains, they do not have Tupperware consultants like me, who sell Tupperware through home parties. That form of private enterprise is frowned up on politically. Instead, the Tupperware company has allowed "entrepreneurial storefronts" to open in China, in other words a franchised Tupperware shop. There were around 1900 outlets across the country in 2005.

My friend James is just back from China, and he took this photo for me of a store in Suzhou, near Shanghai. If you click on the photo to enlarge it, you will see some familiar items in the window. The Chinese name for Tupperware, which you can see on the storefront, is 特百惠. This translates as "Hundred Benefit".

If I read the Babelfish translation of the franchise info correctly, it appears that a franchise costs from 60,000 yuan which is around £5000. However that may be wrong. An online translation can only give you the gist. Here is what it tells me the Chinese Tupperware website has to say about how to tell real Tupperware from fake:

Outward appearance   The outward appearance is very similar, but the end product is rough, common hand phenomena and so on has the fragments, to blow. And the light-admitting quality is bad, the pigment distributes non-uniform, or has slight defects and so on spot, gas spray, air bubble.

Smell   The majority has the irritating the nose revertex stink or the uncomforting unusual smell.

Function   Various types product cannot achieve the function which completely hundred benefit products have especially: Like seal, antidrip, moisture-proof and so on. Moreover after heating up, like the release toxin, is very big to the human body health danger.

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